Customers hate choosing the wrong subscription plan. They either overpay for features they’ll never use or pick the cheapest option and hit limits immediately. The Which Subscription Tier Is Right For You Quiz Template from WPForms helps SaaS companies, membership sites, and subscription businesses guide customers to the tier that actually matches their needs.
Why This Weighted Quiz Works
This quiz asks 8 questions about how people plan to use your product. Each answer carries a different weight. Someone who’ll use it daily with a large team and needs advanced integrations scores higher than someone using it occasionally alone with basic features. The total score determines which subscription tier makes the most sense.
Build Your List While Qualifying Leads
Name and Email fields capture contact information before the quiz begins. You’re not just helping people find the right plan — you’re building a list of qualified prospects who’ve already told you exactly what they need. Follow up with tier-specific demos, trial offers, or onboarding sequences matched to their result.
Questions That Reveal the Right Fit
The 8 questions dig into factors that actually matter when choosing a subscription tier. Usage frequency determines if someone needs always-on access or occasional use. Feature requirements separate basic users from power users. Team size affects per-seat pricing calculations. Support expectations influence whether self-serve resources suffice or if they need dedicated help.
Budget comfort reveals what people can actually afford. Integration needs show how deeply your product fits into their existing workflow. Customization requirements separate users who want plug-and-play from those who need full control. Desired outcomes indicate whether they’re testing, scaling, or maximizing performance.
Each answer option carries a weight that corresponds to subscription tier complexity. Higher weights push toward premium tiers. Lower weights point to starter plans.
Setting Up Your Subscription Tiers
You decide which score ranges map to which tiers. Maybe scores 0-25 point to your Basic plan. Scores 26-50 suggest Standard. Scores 51-75 recommend Pro. And scores 76-100 indicate Enterprise is the best fit.
Using WPForms conditional logic, you create different outcome messages for each tier. The Basic outcome might emphasize affordability and getting started quickly. The Enterprise outcome highlights dedicated support, unlimited users, and maximum customization.
Each outcome should include pricing details, a feature comparison, and a clear call-to-action like “Start Your Free Trial” or “Schedule a Demo” that’s appropriate for that tier.
Ways to Use This Quiz
- On Your Pricing Page: Replace the confusion of comparing feature lists with a simple quiz that tells people which plan to choose.
- In Your Free Trial Signup Flow: Help people select the right tier to trial based on their actual needs instead of defaulting everyone to the middle option.
- For Upgrade Campaigns: Send this to current customers on lower tiers to see if they’ve outgrown their plan and should upgrade.
- During Onboarding Calls: Sales teams can walk prospects through the quiz to quickly identify the right tier instead of asking dozens of qualifying questions.
- In Email Nurture Sequences: Include the quiz in educational emails to move prospects closer to a purchase decision with a personalized recommendation.
Customize for Your Pricing Structure
This template works for any subscription business, but you’ll want to adapt it to your specific offerings. Change questions to focus on what differentiates your tiers. Maybe you have industry-specific plans or usage-based pricing that requires different qualifying questions.
Adjust the weight values to reflect how important each factor is in your pricing model. If team size is your primary differentiator, give those answers higher weights. If feature access matters more, weight those questions heavier.
Rewrite outcome messages to match your brand voice and highlight what makes each tier valuable. Include customer testimonials or use cases relevant to that tier. Link directly to signup pages or booking calendars.
Get Started Fast
With WPForms Pro or higher, you have access to this template through the Quiz addon. Find it in your template library, customize the questions and tier outcomes to match your pricing structure, then embed it on your pricing page, in your app, or anywhere prospects need guidance.
Track quiz responses to see which tiers most people land in. If everyone scores in the Basic range but you’ve been pushing Premium in your marketing, that’s valuable data. Use it to adjust your messaging or reconsider your pricing tiers.
Stop Confusing Customers With Too Many Choices
Help people self-select into the subscription tier that fits their actual usage and budget. Get WPForms Pro, customize this quiz for your pricing structure, and start converting more customers by removing the guesswork from plan selection.
