Small business owners waste thousands of hours on the wrong social media platforms. They post daily on Instagram when their B2B audience is on LinkedIn. They struggle with TikTok when their local customers are hanging out in Facebook groups.
The Which Social Media Platform Is Right for Your Business Quiz template helps you guide small business owners to the platform that actually makes sense for their business.
How This Social Media Quiz Works
This Weighted Quiz asks 8 questions about business goals, content capabilities, target audience, and available resources. Based on the answers, it recommends whether they should focus on Instagram, Facebook, LinkedIn, or TikTok.
The quiz captures their name and email upfront so you can follow up with platform-specific tips and resources. There’s also an open text field at the end where they can share additional context about their business or ask questions.
Each question is weighted to point toward a specific platform. If someone serves local families and prefers community engagement over video creation, they’ll get steered toward Facebook. If they’re targeting professionals with thought leadership content, LinkedIn makes more sense.
Who This Quiz Helps
This template is perfect if you’re a social media consultant or digital marketing agency. It works great for business coaches who help clients with their online presence. It’s also useful for anyone creating content about small business marketing.
You can use it as a lead magnet to build your email list. You can embed it in blog posts about social media strategy. You can promote it to local business groups who are trying to figure out where to spend their limited time and energy.
Customize It for Your Approach
The template is ready to use, but you’ll want to make it yours. Maybe you have strong opinions about which platforms work best for certain industries. Adjust the scoring to reflect that.
You can rewrite questions to dig deeper into specific factors that matter to you. Add questions about budget or team size. Remove questions that don’t help you make better recommendations.
Change the result descriptions to match how you explain platform strategies to clients. Include links to your guides, case studies, or booking calendar. Brand it with your colors and style.
Get It Running Quick
With WPForms Pro or higher, you have access to this template through the Quiz addon. Find it in your library, customize the questions and outcomes, then embed it anywhere with the WPForms block or shortcode.
Once responses start coming in, you’ll see which platforms most small businesses are getting matched with. If everyone’s landing on Instagram but you specialize in LinkedIn strategy, that tells you something about your audience or your quiz weighting.
Stop Letting Clients Waste Time on the Wrong Platform
Help small business owners make smarter decisions about where to show up online. Get WPForms Pro, customize this template, and start guiding people to the social platform that fits their actual business.
