Are you a social media manager, content creator, or marketing agency helping brands decide what type of content to produce? The Which Content Format Should You Post Next Quiz Template from WPForms recommends the most effective content format based on current skills, resources, audience behavior, and specific messaging goals.
Exploring the Which Content Format Should You Post Next Quiz Template
This weighted quiz template comes pre-configured with essential features that help creators stop overthinking “video vs. carousel vs. caption” and choose the format that best serves their immediate goal. Here’s what you’ll find inside this customizable template:
Name and Email Fields
The quiz starts by capturing each participant’s name and email address. This personalizes the results experience and enables you to send tailored format tutorials, templates, editing tools, or segment your email list by content preference for targeted offers.
8 Weighted Multiple-Choice Questions
The template includes 8 strategically designed questions assessing critical content format selection factors. Each answer choice is assigned a specific weight value that reflects alignment with different content formats. The weight structure guides format recommendations:
- Video-aligned indicators (camera comfort, reach goals): Higher weights (75%+ range)
- Visual-aligned indicators (design skills, save goals): Mid-range weights (50-75% range)
- Text-aligned indicators (writing skills, depth goals): Lower weights (below 50%)
The quiz automatically calculates the total weighted score as a percentage based on all selections, providing a primary content format recommendation.
3 Conditional Outcomes Based on Score Thresholds
The template includes three pre-configured outcome conditions based on percentage score ranges. Participants see different recommendations depending on their format score:
- Outcome 1 (Video Content) – Greater than 75%: Recommendation to prioritize Reels, TikToks, or Shorts, leveraging camera comfort and reach goals to capture attention quickly and build personal connection through video.
- Outcome 2 (Visual Content) – Less than 75% and Greater than 50%: Recommendation to focus on carousels, infographics, quote cards, or photo dumps that drive saves and shares by packaging value in visually digestible formats.
- Outcome 3 (Text/Long-Form Content) – Less than 50%: Recommendation to lean into threads, captions, newsletters, or blog posts that build deep authority and trust through nuanced explanation and written expertise.
Each outcome message can be fully customized with rich text, specific format templates, links to editing tutorials, examples of successful posts in that format, or calls-to-action for your content services. Use WPForms smart tags to personalize outcomes with the participant’s name and specific score data.
Weighted Quiz Conditional Logic
This weighted quiz uses “greater than” and “less than” operators for conditional outcomes. In the Outcomes tab, you configure conditions like:
- Show Outcome 1 when Quiz Score is greater than 75%
- Show Outcome 2 when Quiz Score is less than 75% AND greater than 50%
- Show Outcome 3 when Quiz Score is less than or equal to 50%
Perfect for Multiple Use Cases
- Social Media Managers: Help clients agree on a content mix that leverages their strengths and resources effectively
- Content Agencies: Qualify leads and determine which production services (video, design, copy) clients actually need
- Influencer Coaches: Guide creators toward formats that feel natural to prevent burnout and ensure consistency
- Digital Product Creators: Sell format-specific templates (Reels scripts, Carousel packs, Caption formulas) based on quiz results
- Copywriters: Locate businesses that need help structuring thoughts into compelling threads, captions, or newsletters.
Getting Started is Easy!
The Which Content Format Should You Post Next Quiz Template is included with WPForms Pro or higher license levels. Once you have access to the Quiz Addon, simply:
- Select the Which Content Format Should You Post Next Quiz Template from your WPForms template library.
- Customize questions, weight values, outcomes, and recommendations to fit your content philosophy.
- Embed the quiz on any page or post using the WPForms block or shortcode.
- Start collecting responses and providing tactical content guidance.
Ready to Build Your Content Format Quiz?
Recommend formats that match available time and skills, preventing creators from attempting high-effort video when they only have 30 minutes. Get WPForms Pro to access the Which Content Format Should You Post Next Quiz Template and create assessment quizzes that bring clarity and confidence to content creation.