Are your marketing clients launching campaigns that don’t match their current resources, capabilities, or strategic priorities? The Which Campaign Should You Run Next Quiz Template is a weighted assessment designed to help marketing consultants, agencies, and managers guide clients and teams toward the most strategic marketing campaign.
Exploring the Which Campaign Should You Run Next Quiz Template
This weighted quiz template comes pre-configured with essential features that make campaign prioritization simple and strategic. It can help instantly identify which prospects are ready for advanced campaigns versus those needing foundational work. Here’s what you’ll find inside the customizable template:
Name and Email Fields
The quiz opens by capturing each participant’s name and email address. This personalizes the results experience and enables you to send tailored campaign planning resources, service recommendations, strategy guides, or segment your email list by campaign readiness for targeted follow-up.
8 Multiple-Choice Questions
The template includes 8 strategically designed questions assessing critical campaign selection factors. Each answer choice is assigned a weight value that reflects alignment with different campaign types and priorities. Answers indicating readiness, resources, and urgency receive higher weights, while those suggesting constraints or development needs receive lower weights.
Weight Value Assignment
In the WPForms builder, each answer choice includes a numerical field (0-99) where you assign weight values. The weight structure guides campaign recommendations:
- Answers indicating high-priority campaign readiness: Higher weights pushing scores above 75%.
- Answers indicating moderate priority: Mid-range weights placing scores 50-75%.
- Answers indicating foundational work needed first: Lower weights keeping scores below 50%.
The quiz automatically calculates the total weighted score as a percentage based on all selections, providing a campaign priority recommendation.
3 Conditional Outcomes Based on Score Thresholds
The template includes three pre-configured outcome conditions based on percentage score ranges. Participants see different campaign recommendations depending on their priority score:
- Outcome 1 (High Priority Campaign) – Greater than 75%: Recommendation for immediate campaign execution with specific campaign types that match their goals, assets, and timeline (email sequence launch, social media push, webinar funnel, or limited-time offer campaign).
- Outcome 2 (Mid Priority Campaign) – Less than 75% and Greater than 50%: Recommendation for near-term campaign planning with guidance on which assets to prepare first, realistic timeline expectations, and suggestions for closing capability gaps before launch.
- Outcome 3 (Low Priority Campaign) – Less than 50%: Recommendation to focus on foundational work before launching campaigns, such as building email lists, creating core offers, improving conversion rates, or developing content assets.
Each outcome message can be fully customized with rich text, specific campaign playbooks, links to relevant services, downloadable planning templates, or calls-to-action for your consulting or agency services. Use WPForms smart tags to personalize outcomes with the participant’s name and score data.
Getting Started is Easy!
The Which Campaign Should You Run Next Quiz Template is included with WPForms Pro or higher license levels. Once you have access to the Quiz Addon, simply:
- Select the Which Campaign Should You Run Next Quiz Template from your WPForms template library.
- Customize questions, weight values, outcomes, and recommendations to fit your methodology.
- Embed the quiz on any page or post using the WPForms block or shortcode.
- Start collecting responses and providing strategic campaign guidance.
Analyze Campaign Readiness Patterns with Quiz Responses
WPForms delivers built-in analytics for your weighted quizzes. View graphs showing score distribution across ranges (90-100, 80-89, 70-79, 60-69, 50-59, 0-49), revealing whether your audience tends toward high-priority execution readiness or foundational development needs.
Ready to Build Your Campaign Planning Quiz?
Help businesses and marketers make smarter campaign decisions based on actual readiness and capabilities. Get WPForms Pro to access the Which Campaign Should You Run Next Quiz Template and create strategic assessment quizzes that qualify leads, demonstrate expertise, and guide effective marketing execution.