Are you a social media strategist, digital marketing agency, business coach, or brand consultant helping clients clarify their social media objectives? The Social Media Goals Weighted Quiz Template from WPForms evaluates current business maturity, audience size, and engagement metrics to recommend the most effective social media priority.
Exploring the Social Media Goals Weighted Quiz Template
This weighted quiz template comes pre-configured with essential features that Help clients stop chasing vanity metrics and focus on the one goal that actually moves their business forward right now. Here’s what you’ll find inside this customizable template:
Name and Email Fields
The quiz starts by capturing each participant’s name and email address. This allows you to personalize the results experience and create a new email list by goal priority for targeted follow-up, tailored strategy guides, KPI templates, consultation offers, and more!
8 Weighted Multiple-Choice Questions
The template includes 8 strategically designed questions assessing critical social media goal factors. Each answer choice is assigned a specific weight value that reflects alignment with different strategic priorities.
Responses indicating established funnels, higher budgets, and conversion focus receive higher weights, while responses indicating community focus or retention needs receive lower weights.
Weight Value Assignment
In the WPForms builder, each answer choice includes a numerical field (0-99) where you assign weight values. The weight structure guides strategic recommendations:
- Lead Generation indicators (proven offer, funnel ready, conversion focus): Higher weights (75%+ range)
- Brand Awareness indicators (early stage, low reach, visibility focus): Mid-range weights (50-75% range)
- Community Building indicators (established audience, retention focus, loyalty needs): Lower weights (below 50%)
The quiz automatically calculates the total weighted score as a percentage based on all selections, providing a primary social media goal recommendation.
3 Conditional Outcomes Based on Score Thresholds
The template includes 3 pre-configured outcome conditions based on percentage score ranges. Participants see different recommendations depending on their goal priority score.
Each outcome message can be fully customized with rich text, specific KPI tracking templates, links to relevant services, downloadable content calendars, or calls-to-action for your consulting services.
Weighted Quiz Conditional Logic
This weighted quiz uses “greater than” and “less than” operators for conditional outcomes. In the Outcomes tab, you configure conditions like:
- Show Outcome 1 when Quiz Score is greater than 75%
- Show Outcome 2 when Quiz Score is less than 75% AND greater than 50%
- Show Outcome 3 when Quiz Score is less than or equal to 50%
Getting Started is Easy!
The Social Media Goals Weighted Quiz Template is included with WPForms Pro or higher license levels. Once you have access to the Quiz Addon, simply:
Select the Social Media Goals Weighted Quiz Template from your WPForms template library
Customize questions, weight values, outcomes, and recommendations to fit your strategic framework
Embed the quiz on any page or post using the WPForms block or shortcode
Start collecting responses and providing strategic goal guidance
Analyze Goal Patterns with Quiz Responses
View graphs showing score distribution across ranges, revealing whether your audience primarily needs lead generation, brand awareness, or community building support. Use this data to develop targeted service packages, create content addressing specific goal challenges, and refine your agency positioning to attract clients with specific needs.
Ready to Build Your Social Media Goals Quiz?
Instantly identify which prospects are ready for aggressive lead generation versus those needing foundational brand building. Get WPForms Pro to access the Social Media Goals Weighted Quiz Template and create assessment quizzes that bring clarity, focus, and strategy to digital marketing.
