Do you want to know which app features your customers actually care about before your team spends a sprint building the wrong one? This template asks users to drag your proposed features into priority order, turning a roadmap guess into ranked, actionable data.
Why Use This Template
This template fits food delivery and other subscription-style apps deciding what to build next, especially when you want input from both paying customers and free or trial users before committing engineering time to a feature.
What’s Included in This Template
With our Feature Prioritization Survey template, you get the following fields:
- Which best describes you?: (Radio buttons: Current customer, Trial user, Free plan user, Prospective customer) Segments responses so you can tell whether it’s paying customers or prospects driving a feature to the top.
- How long have you been using Sullie’s Food Delivery? (Dropdown): Adds tenure as a filter, since a new user’s priorities often differ from a long-time user’s.
- Please rank these features in order of importance to you: (Ranking field) The core of the survey. Forces a real trade-off instead of letting every feature score equally well.
- Why is your #1 pick important to you?: (Paragraph text) Turns the top-ranked feature into a quotable, qualitative reason you can bring straight into a roadmap discussion.
- Is there a feature we didn’t list that you’d want to see?: (Paragraph text) Catches ideas your fixed feature list missed entirely.
- Overall, how satisfied are you with Sullie’s Food Delivery today?: (Star rating) Gives you a baseline satisfaction score, so a low rank on a feature doesn’t get misread as low satisfaction with the product overall.
- I’m open to a short follow-up interview about this: (Checkbox) Flags your most engaged respondents for deeper research without making it a hurdle for everyone else.
- Comment or message: (Paragraph text) A catch-all for anything that didn’t fit the questions above.
- Email: Allows you to send follow-ups if needed.
- Full name: Lets you personalize follow-up without requiring a full account or login.
If you need or want to customize the form further, all of our form templates are 100% customizable.
How Do I Make a Feature Prioritization Survey?
The easiest way to create a feature prioritization survey is with WPForms. With our easy-to-use form builder, you can drag and drop the elements you need, and the Ranking field lets respondents reorder options by simply dragging them up or down the list.
Although you can build a survey like this from scratch, our template library includes hundreds of templates you can start from instead. If you start with the Feature Prioritization Survey template, you can add, edit, or delete fields in a matter of seconds, including swapping in your own list of features to rank.
Once your fields are in place, you’re ready to start collecting responses. Embed the form on your website, in an email, or wherever your users will see it, and you’re good to go.
Customizing Your Feature Prioritization Survey
- Swap in your own roadmap items. The five features listed here are placeholders — replace them with whatever you’re actually deciding between.
- Keep the ranked list to 5–7 options. This template already does that; if you add more, expect completion rates to drop.
- Add icons to your ranking choices. The Ranking field supports an icon per option, which makes a text-heavy list easier to scan at a glance.
- Segment further by plan tier instead of the generic “which best describes you” question if your app has multiple subscription levels.
Receiving Survey Notifications
Now that you’ve created and embedded your form, you don’t want to miss the responses. In WPForms, you can enable submission confirmations and email notifications for your forms. This way, any time someone submits the feature prioritization survey, they’ll immediately get a thank-you message.
Respondents will know their input was received and that it’s actually going toward your roadmap. You’ll get a notification the moment someone submits, so you can start spotting patterns in the rankings right away.
Now you’re ready to find out what your users really want. Get started with WPForms today to create your own feature prioritization survey. Signing up with WPForms also gives you access to hundreds of other pre-made form templates.
