Name
1) What does KPI stand for in marketing?
2) What is a CTA?
3) In email marketing, what does CTR usually mean?
4) What does SEO stand for?
5) What is a landing page primarily designed to do?
6) What is A/B testing?
7) What does CPC stand for in digital advertising?
8) What is a marketing funnel?
9) What is ROAS?
10) What does "unique value proposition" (UVP) describe?

Are you running a marketing agency, teaching digital marketing, managing a marketing team, or creating educational content for aspiring marketers? The Marketing Terms Knowledge Quiz Template by WPForms helps evaluate marketing literacy using standardized terminology questions with clear right/wrong answers based on industry definitions.

Exploring the Marketing Terms Knowledge Quiz Template

This graded quiz template comes pre-configured with essential features that make marketing knowledge assessment simple and effective. Here’s what you’ll find inside the template:

Name and Email Collection Fields

The quiz starts by capturing each participant’s name and email address. This allows you to track individual performance, send results to HR or training managers, build email lists of marketing enthusiasts, and maintain records for competency documentation.

10 Marketing Terminology Questions

This graded quiz includes 10 questions covering marketing terms like KPI (Key Performance Indicator), CTA (Call to Action), CTR (Click-Through Rate), SEO (Search Engine Optimization), landing page design purpose, A/B testing, CPC (Cost Per Click), marketing funnels, ROAS (Return on Ad Spend), and UVP (Unique Value Proposition).

Each question is configured in WPForms with the “Include in Quiz Scoring” option enabled, and the correct answer is marked in the quiz settings based on industry-standard marketing definitions from sources like the American Marketing Association, Google, HubSpot, and widely accepted marketing education resources.

Graded Scoring System

Unlike personality or weighted quizzes, this Graded Quiz evaluates answers as correct or incorrect and calculates a percentage score:

Scoring Logic:

  • Total questions: 10
  • Each correct answer: 10% (100% ÷ 10 questions)
  • Final score displayed as percentage and letter grade
  • Participants see how many questions they answered correctly out of 10

The template uses a clear, familiar grading scale:

  • A: 90-100% – Excellent marketing terminology mastery
  • B: 80-89% – Strong understanding with minor gaps
  • C: 70-79% – Satisfactory knowledge but needs reinforcement
  • D: 60-69% – Basic awareness but significant gaps remain
  • F: 0-59% – Requires substantial marketing fundamentals training

5 Conditional Outcomes

The template includes five pre-configured outcome conditions, one for each letter grade (A, B, C, D, F). Based on the participant’s final grade, they’ll see a personalized message tailored to their performance.Each outcome message can be fully customized with rich text, links to marketing resources, recommended courses, and more!

Results Display and Smart Tags

Upon quiz completion, participants immediately see their comprehensive results. The results page can display:

  • {quiz_grade}: The letter grade earned (A, B, C, D, or F)
  • {quiz_percentage}: The percentage score (0-100%)
  • {quiz_correct_answers}: Number of questions answered correctly
  • {quiz_incorrect_answers}: Number of questions answered incorrectly
  • {quiz_total_questions}: Total number of questions (10)
  • {quiz_outcome}: The full HTML markup of the conditional outcome message
  • {quiz_summary_link}: A link to a detailed breakdown showing all questions, selected answers, and correct answers

These smart tags can be used in confirmation messages, email notifications, learning management systems, and marketing automation platforms to trigger grade-specific educational content sequences.

Getting Started is Easy!

The Marketing Terms Knowledge Quiz Template is included with WPForms Pro or higher license levels. Once you have access to the Quiz Addon, simply:

  • Select the Marketing Terms Knowledge Quiz Template from your WPForms template library.
  • Customize questions, outcomes, and settings to fit your assessment needs.
  • Embed the quiz on any page or post using the WPForms block or shortcode.
  • Start collecting responses and evaluating marketing knowledge.

Monitor Knowledge Levels with Quiz Responses

WPForms provides powerful analytics for your graded quizzes.:

  • Grade Distribution Graph: View how many participants earned each letter grade (A, B, C, D, F).
  • Average Score: See mean performance across all participants, classes, or cohorts.
  • Most-Missed Questions: Identify which marketing terms are most challenging.
  • Completion Rates: Monitor assessment participation and completion.
  • Performance Trends: Compare results across different classes, cohorts, or time periods.

Ready to Build Your Marketing Knowledge Quiz?

Verify that your team, students, or candidates have the marketing vocabulary foundation needed for success. Get WPForms Pro to access the Marketing Terms Knowledge Quiz Template and create assessments that ensure everyone speaks the same marketing language.