Want to share a downloadable lead magnet with site visitors to generate more business? This form lets you collect your visitor’s name and email address easily. When the visitor submits the form, they’ll instantly see a link to the file they want to download.
How This Lead Magnet Form Works
You offer something free like a checklist, ebook, template, or guide. Someone enters their name and email to get it. They submit the form and instantly see a download link. You get their email address, they get your resource.
This is standard practice in content marketing because it works. People are willing to trade their email for something genuinely useful. The form handles the entire exchange automatically, so you’re not manually sending download links to everyone who signs up.
What you can offer: PDF guides, Excel templates, checklists, workbooks, video tutorials, resource lists, swipe files, case studies, research reports, or any other digital file people find valuable enough to share their email address.
What’s in This Template
- Name Field: Grabs first and last name. You’ll want this for personalizing emails later.
- Email Field: The main thing you’re collecting. Validated to catch typos before submission.
- “Where did you hear about us?” Dropdown: Tracks whether people found you through Facebook, Twitter, LinkedIn, or elsewhere.
- Email List Opt-in Checkbox: Lets people choose whether they want to join your regular newsletter in addition to getting the download.
- Automatic Download Link: After someone submits the form, the confirmation message shows your download link. You’ll replace the placeholder with your actual file URL before publishing.
Setting Up Your Lead Magnet Form
WPForms makes sharing lead magnets with users easy with the Lead Magnet Download Form template. You can create yours in just a few steps:
- Pick the template and it loads in the form builder. Change any fields you want, add new ones, or remove what you don’t need.
- Upload your lead magnet somewhere accessible. Your WordPress media library works fine for PDFs and docs. Copy the file URL.
When you’re happy with your form, go to the Settings tab. You can create an email notification to let you know every time your lead magnet form is submitted.
Most importantly, you’ll want to edit the confirmation message to include the download link for your lead magnet. This message will only be displayed when the form is submitted, so users won’t be able to access your free resource unless they provide their name and email address.
The last step is to add your form to your WordPress site. The WPForms block lets you embed your form in any post, page, or widget area by selecting it from a dropdown menu.
Build Your Email List With WPForms Pro
If you want, you can use this form to collect newsletter subscribers instead of contact form messages. Simply connect the form to your email marketing provider in the Marketing tab of the form builder.
WPForms Pro integrates with tons of top email marketing platforms, including Constant Contact, Drip, Kit, and more. So, what are you waiting for? Get started with WPForms today and access this template and over 2,100 more!
