If you operate an eCommerce site or small business, you know that understanding your customers’ satisfaction levels is critical to improving your products, services, and overall customer experience.
A well-crafted Customer Satisfaction (CSAT) Survey Form is an invaluable tool that can help you achieve this. That’s where WPForms comes in. Easily integrate our customizable form template into your site and start gathering feedback right away.
Using the Customer Satisfaction (CSAT) Survey Form Template
Our comprehensive template gathers all necessary information in one place, making it a great addition to any business website. Here’s how it works:
- Customer Information: First, the customer information is gathered, including their name, their email, and the date of the interaction. Collecting this basic data helps personalize follow-up communications and ensures feedback is associated with the correct interaction.
- Service or Product Purchased: Knowing which product or service the feedback pertains to allows for targeted analysis and helps identify specific issues related to particular offerings.
- Overall Satisfaction Rating: A 5-star rating scale provides a quick and easy way for customers to express their overall satisfaction. This metric is essential for calculating your average CSAT score and tracking changes over time.
- Detailed Satisfaction Ratings: Using a Likert scale for these detailed ratings helps pinpoint exactly where you are excelling and where there is room for improvement. Ratings cover purchasing, products, service, and other areas.
- Future Intentions: These questions, also rated on a Likert scale, provide insight into customer loyalty and the potential for word-of-mouth marketing. They include the customer’s likelihood to buy from you again, along with recommending you or your product. High scores in these areas can be indicators of a strong, loyal customer base.
- Additional Comments or Suggestions: An open-ended section allows customers to provide specific feedback that might not be captured by the rating scales. This qualitative data can reveal unique insights and actionable suggestions for improvement.
So, what are you waiting for? Integrate the Customer Satisfaction (CSAT) Survey Form Template into your website today to collect valuable customer feedback and drive your business forward.
