Are you a social media strategist, content marketing agency, influencer coach, or brand manager helping clients focus their social media efforts? The Content Pillar Finder Quiz Template from WPForms identifies the most effective primary content pillar for a brand’s social media based on its goals, audience needs, and personality.
Exploring the Content Pillar Finder Quiz Template
This weighted quiz template comes pre-configured with essential features that make content strategy assessment simple and help overwhelmed creators stop posting random content and focus on a primary pillar that drives their specific goals. Here’s what you’ll find inside this customizable template:
Name and Email Fields
The quiz starts by capturing each participant’s full name and email address, which you can use to create a new email list by content focus for targeted advice like sending tailored content calendars, pillar strategy guides, and consultation offers to demonstrate your strategic expertise.
10 Weighted Multiple-Choice Questions
The template includes 10 strategically designed questions assessing critical content strategy components. In the WPForms builder, each answer choice includes a numerical field (0-99) where you assign weight values. The weight structure guides pillar recommendations:
- Inspirational/Brand-Driven indicators: Higher weights (75%+ range)
- Community/Engagement indicators: Mid-range weights (50-75% range)
- Educational/Authority indicators: Lower weights (below 50%)
The quiz automatically calculates the total weighted score as a percentage based on all selections, providing a primary content pillar recommendation.
3 Conditional Outcomes Based on Score Thresholds
The template includes three pre-configured outcome conditions based on percentage score ranges. Participants see different recommendations depending on their content pillar score. Each outcome message can be fully customized with rich text, specific content ideas, links to calendar templates, examples of successful posts in that pillar, or calls-to-action for your social media services.
Getting Started is Easy!
The Content Pillar Finder Quiz Template is included with WPForms Pro or higher license levels. Once you have access to the Quiz Addon, simply:
- Select the Content Pillar Finder Quiz Template from your WPForms template library.
- Customize questions, weight values, outcomes, and recommendations to fit your methodology.
- Embed the quiz on any page or post using the WPForms block or shortcode.
- Start collecting responses and providing strategic content guidance.
Analyze Content Strategy Patterns with Quiz Responses
View graphs showing score distribution across ranges, revealing whether your audience primarily needs educational authority, community connection, or brand inspiration. Use this data to develop targeted content templates and create courses addressing specific pillar challenges.
Ready to Build Your Content Strategy Quiz?
Identifying a natural content pillar makes consistency easier because it aligns with the creator’s strengths and resources. Get WPForms Pro to access the Content Pillar Finder Quiz Template and create assessment quizzes that bring clarity, focus, and strategy to social media marketing for your clients!