Are you wondering how to make the most of your institution’s recruiting emails? Learning how to convince students to open recruitment emails goes beyond basic email marketing skills. After all, students have an overwhelming number of options when they graduate high school and getting them to agree to consider your university can be tough.
In this article, we’ll share some proven ways to convince students to open recruitment emails so you can establish your school as a top choice amongst prospective students.
So, let’s get started.
1. Use a Powerful Online WordPress Form Builder
The first step to getting people to open your recruitment email campaigns is to capture email addresses of those that might be interested in attending your school. After all, without an email list you can’t send out emails, drive traffic to your site, and encourage people to apply to your school.
And since 85% of recruiters rely on email to contact potential students and build relationships with them, it’s important you use a good online form solution to capture people’s email addresses.
Luckily, WPForms is perfect for doing just that. In fact, WPForms is the most beginner friendly WordPress form builder plugin on the market to date. It requires zero coding skills, comes with over a hundred pre-designed templates to get you started, and is simple to add anywhere on your website.
If you need to capture email addresses so you can launch your recruitment campaigns, start with WPForms’ simple contact form template.
From there, you can add and delete any form fields you want to customize it to meet your needs.
That said, if your aim is to get people to subscribe so they can learn more about your school, see what it has to offer, and potentially apply, you might want to add some of these form fields in addition to the default Name, Email, and Comment or Message on our simple contact form:
- Dropdown, Checkboxes, or Multiple Choice options so people can choose what major they’re interested in receiving information about
- A GDPR Agreement field so people can agree to receiving marketing materials from you
- Phone and Date / Time fields so you can have a representative reach out at a convenient time to discuss options
- An Address field so you can mail additional information for those interested in learning more
Take a look at how Eton College adds form fields to their Request More Info form to help narrow down the type of information people want:
The great thing about WPForms is that it integrates with the following email service providers:
Creating a highly converting contact form is the first step to convincing students to open your recruiting emails.
2. Segment Your Subscribers
There’s no sense sending out generic recruitment emails to all of your subscribers if your goal is to get students to open them. After all, potential students will be interested in receiving different information to suit their individual needs.
That’s why segmenting your email lists is so helpful. In fact, MailChimp claims that segmented email lists result in 14.31% more email opens and 100.95% more clicks than non-segmented lists.
See how MailChimp lets you create different email lists:
If you aren’t sure where to begin when it comes to segmenting your subscribers, check out these ideas:
- Stage in the Enrollment Process: New prospects and those that have opened recruitment emails before will need different email campaigns.
- Location: international students will need different information about enrollment than local students. Even out-of-state students will have a different application process and tuition costs. If you want to learn about subscribers’ locations when they sign up, all you have to do is use the WPForms’ Geolocation addon.
- Interests: as we mentioned above, finding out what interests potential students, and using that data to create email campaigns, is much more effective than a general information email blast.
Segmenting your email lists and sending out campaigns based on those lists will result in higher open and clickthrough rates. And who knows, you might even have a higher student enrollment for the year.
3. Focus on the Email Subject Line
If you can get students to subscribe to your newsletter or request more information, you’ve won half the battle. But getting them to actually open your emails can be tricky.
But not if you focus on the email subject line.
Here are some ways you can grab people’s attention from the start and get them to open your emails:
- Create a sense of urgency by adding important dates or deadlines. For instance, “Hurry, Apply Before the 15th to Guarantee Enrollment”
- Use the power of numbers to grab a student’s attention. For example, “5 Reasons Why Getting Your Degree at X University Rocks”
- Ask a question that will compel someone to open an email to find the answer. Try something like “Have You Heard About Our New Study Abroad Program?”
- Personalize the subject line using the student’s name. This will draw attention and build a better relationship. For example, try “Hey Lindsay, Learn About Why You Should Attend U of E!”
Of course, these are just some examples of how you can stand out from the competition.
If you want to make sure your email subject is amazing, check out the CoSchedule Email Analyzer and see for yourself:
A score of 40 above is what you should aim for so your campaigns get the most opens.
Also, don’t forget to experiment with emojis, subject line length, and power words to boost opens and clickthroughs.
4. Watch Your Timing
Prospective students may sign up to receive information from a ton of potential schools they want to attend.
If you don’t want to become a forgotten option, send out your first recruitment campaign within 24 hours of someone subscribing. This way they’ll remember subscribing and any information that drew them to your institution in the first place.
For example, within minutes of requesting additional information from the University of Phoenix, an email was delivered:
Here are some of the highlights of this email encouraging people to open and engage with the email:
- The from name and email subject line is clear, though not that exciting, which reminds the subscriber they requested more information
- There are clickable links to the school’s homepage, programs, tuition information, credit transfer information, and even social media profiles
- There’s a phone number to call for those that prefer to talk to someone
Sending emails right away shows students they are a priority and that you have lots to offer.
And there you have it! Some of the best ways to cater to and convince students to open recruitment emails.
If you want to make things even easier on students that not only open and engage with your recruitment emails, but actually want to apply to your institution, make sure to check out how to require payment on a WordPress file upload form.
This tutorial will help you add payment fields to the College Application template that is available in the Form Templates Pack addon and is perfect for accepting college application fees from students directly through your form.
So, what are you waiting for? Get started with the most powerful WordPress forms plugin today.