### [7+ Best Google Analytics Plugins for WordPress [2026]](https://wpforms.com/best-google-analytics-plugins-for-wordpress/)

**Published:** January 1, 2023
**Author:** Hamza Shahid

**Excerpt:** Google Analytics is a vital tool for analyzing traffic and website performance. This is true whether you're running an eCommerce store, an affiliate website, or even a personal blog.

But the worst thing about Google Analytics is that setting it up for the first time can be challenging for beginners. This is why discovering plugins that could take care of the complete Google Analytics setup without any code was a life-changing convenience for me when I was managing my first website with a friend.

In this article, I want to share the best Google Analytics plugins for WordPress that simplify the setup process for you and also add super useful extra features to make web analytics as smooth as possible.

**Content:**

Google Analytics is a vital tool for analyzing traffic and website performance. This is true whether you’re running an eCommerce store, an affiliate website, or even a personal blog.

But the worst thing about Google Analytics is that setting it up for the first time can be challenging for beginners. This is why discovering plugins that could take care of the complete Google Analytics setup without any code was a life-changing convenience for me when I was managing my first website with a friend.

In this article, I want to share the best Google Analytics plugins for WordPress that simplify the setup process for you and also add super useful extra features to make web analytics as smooth as possible.

**🏆 Which Google Analytics Plugin for WordPress Is the Best?**

MonsterInsights is the top GA4 plugin for WordPress, offering easy Google Analytics setup without coding. It brings key GA4 reports inside your WordPress dashboard. MonsterInsights is ideal for beginners and experienced users alike. It’s free, with premium features starting at $99.60/year.

## Best Google Analytics Plugins for WordPress

The comparison table jumps you straight to any section, so you can skip ahead to whichever one fits your site. Each plugin includes who it’s best for, what I liked most about it, and what it costs.

PluginBest ForActive InstallsFree VersionStarting Price[MonsterInsights](#1-monsterinsights)Best overall (GA4 setup + dashboard reports)3M+✅$99.50/year[ExactMetrics](#2-exactmetrics)Best free MonsterInsights alternative1M+✅$99.50/year[Site Kit by Google](#3-site-kit-by-google)Best free official Google plugin3M+✅Free[Analytify](#4-analytify)Best for post-level analytics100K+✅$39/year[Conversios](#5-conversios)Best for WooCommerce stores80K+✅Free[WP Statistics](#6-wp-statistics)Best privacy-friendly option600K+✅$99/year[GA Google Analytics](#7-ga-google-analytics)Best lightweight tracking-only600K+✅$15/year[Matomo](#bonus-matomo)Best full Google Analytics alternative1M+ sites✅ (self-hosted)Free or paid cloud### 1. [MonsterInsights](https://www.monsterinsights.com/ "MonsterInsights")

**Best for:** All-in-one GA4 setup with reports inside your WordPress dashboard.

[![MonsterInsights Google Analytics WordPress plugin](https://wpforms.com/wp-content/uploads/2022/04/monsterinsights.png)](https://www.monsterinsights.com/)[MonsterInsights](https://www.monsterinsights.com/) is the most widely used Google Analytics plugin for WordPress, with over three million active installs and a 4.5-star rating from thousands of users. It’s the plugin I install first on almost every new site I work on.

The reason it sits at the top of this list is simple. MonsterInsights connects your WordPress site to GA4 in a few clicks, then pulls the most useful reports back into your WordPress dashboard.

This means, you don’t need to log into Google Analytics every time you want to check traffic. All without Tag Manager setup, theme file edits, or the usual real-time verification dance.

![MonsterInsights dashboard](https://wpforms.com/wp-content/uploads/2023/09/monsterinsights-dashboard.png)What I keep coming back to is how much manual work the addons take off your plate. The ecommerce addon, in particular, is one of those tools that pays for itself the first time you use it.

Setting up GA4 ecommerce tracking by hand means defining custom events for every step of the shopping flow and then testing each one. The MonsterInsights ecommerce addon does all of that automatically the moment you activate it.

![MonsterInsights WooCommerce dashboard](https://wpforms.com/wp-content/uploads/2023/09/monsterinsights-ecommerce-dashboard.png)Form tracking is just as smooth. Install the [Forms addon](https://www.monsterinsights.com/addon/forms/) and it’ll start tracking impressions and conversions for any forms on your site, including [WPForms](https://wpforms.com/), [Gravity Forms](https://wpforms.com/refer/gravityforms/), [Ninja Forms](https://wpforms.com/refer/ninja-forms/), and Elementor Forms.

If form analytics is something you care about, our guide on [tracking form submissions in GA4](https://wpforms.com/how-to-use-google-analytics-to-track-form-submissions-in-wordpress/) walks through the full setup.

One feature I appreciate more than I expected to is Site Notes. Google Analytics retired annotations during the GA4 transition, and MonsterInsights effectively brought them back.

You can mark important dates on your reports for things like content updates, sales, or algorithm rollouts, and then see how your traffic responded.

**What I Liked Most:**

- View site stats and graphs directly in your WordPress dashboard, no GA login needed
- Ecommerce tracking for [WooCommerce](https://wpforms.com/refer/woocommerce-2/), [Easy Digital Downloads](https://wpforms.com/refer/easy-digital-downloads/), and [MemberPress](https://wpforms.com/refer/memberpress/) with conversion rates and average order value
- Forms addon tracks form impressions, submissions, and conversion rates for the major form builders
- EU Compliance addon makes the plugin [GDPR compliant](https://wpforms.com/how-to-add-a-gdpr-agreement-field-to-your-sites-forms/) without manual configuration
- Site Notes replace GA4’s retired annotations for marking key dates on your reports
- Works out of the box with popular page builders, themes, and caching plugins

**Pricing:** Free version available. The Plus plan starts at $99.50/year and unlocks ecommerce, forms, and the rest of the advanced addons.

**My Verdict**

If you want one plugin that handles GA4 setup, brings the data into WordPress, and turns ecommerce and form tracking into a one-click job, this is the one.

[Get Started With MonsterInsights](https://www.monsterinsights.com/)

### 2. [ExactMetrics](https://exactmetrics.com/ "ExactMetrics")

**Best for:** A free, beginner-friendly alternative to MonsterInsights.

[![ExactMetrics for Google Analytics reports](https://wpforms.com/wp-content/uploads/2021/12/exact-metrics.png)](https://exactmetrics.com/)[ExactMetrics](https://exactmetrics.com/) is a sister plugin to MonsterInsights and runs almost the same playbook. It connects to GA4 in a few clicks, brings reports inside WordPress, and skips the developer step entirely. With over a million active installs, it’s the second most popular dedicated GA4 plugin in the WordPress repo.

What makes ExactMetrics interesting is how lean it feels. Where MonsterInsights leans into feature breadth (ecommerce, forms, A/B testing, custom dimensions), ExactMetrics keeps the focus tighter. You get traffic reports, page-level analytics, real-time stats, and event tracking. That’s pretty much it.

For smaller sites or anyone who finds the MonsterInsights interface a bit busy, this is genuinely a great fit. The plugin also has decent event tracking for downloads, outbound link clicks, and form submissions, which covers most of what a non-ecommerce site actually needs.

**What I Liked Most:**

- Tracks visitors, pageviews, real-time activity, and traffic sources without leaving WordPress
- Page-level reports for analyzing individual post performance
- Event tracking for downloads, outbound links, affiliate clicks, and emails
- Same parent company as MonsterInsights, so it inherits the same reliability and update cadence
- Free version handles the basics solidly, so you can start there and upgrade only if you need more

**Pricing:** Free version available. The Plus plan starts at $99.50/year.

**My Verdict**

Pick ExactMetrics if you want MonsterInsights’ core experience without the upsell density. It’s lighter, cheaper to grow into, and covers what most blogs and small business sites actually use.

### 3. [Site Kit by Google](https://wordpress.org/plugins/google-site-kit/ "Site Kit by Google")

**Best for:** A free, official dashboard that combines Google Analytics, Search Console, AdSense, and more.

[![Site Kit by Google](https://wpforms.com/wp-content/uploads/2019/05/site-kit.png)](https://wordpress.org/plugins/google-site-kit/)[Site Kit by Google](https://wordpress.org/plugins/google-site-kit/) is the official Google plugin for WordPress, and the only one on this list built by Google directly. It connects GA4, Search Console, PageSpeed Insights, AdSense, and Tag Manager into one unified dashboard.

Three million sites use it, which makes it the most-installed analytics plugin in the WordPress repo. You get a single dashboard that pulls headline stats from each Google service, so you can scan your traffic, top search queries, page speed scores, and ad revenue without opening five separate tabs.

The trade-off is that the reports are intentionally shallow. Site Kit shows you trends and summary numbers, but for anything deeper than the headline metrics you still need to log into GA4 or Search Console.

There’s also no built-in ecommerce or form tracking, which is where premium plugins like MonsterInsights or ExactMetrics earn their keep.

The other thing to know is that Site Kit doesn’t include privacy controls like IP anonymization or automatic GDPR compliance. If your site needs strict cookie consent handling, you’ll be configuring that separately.

**What I Liked Most:**

- Connects GA4, Search Console, PageSpeed Insights, AdSense, and Tag Manager in one place
- Completely free with no paid tier
- Shows headline metrics for traffic, search performance, and revenue at a glance
- Built and maintained by Google, so the integrations are first-party
- Easy to set up if you already have a Google account

**Pricing:** Free.

**My Verdict**

A solid free option if you mainly want a quick-glance dashboard for your Google services. For deeper reports or ecommerce tracking, pair it with one of the premium plugins on this list.

### 4. [Analytify](https://wordpress.org/plugins/wp-analytify/ "Analytify")

**Best for:** Per-post and per-page analytics for content sites.

[![Analytify Google Analytics WordPress plugin](https://wpforms.com/wp-content/uploads/2019/05/analytify.png)](https://wordpress.org/plugins/wp-analytify/)[Analytify](https://wordpress.org/plugins/wp-analytify/) makes adding Google Analytics to your WordPress site a one-click job and then drops the reports right into the admin area. It’s the third most popular dedicated GA plugin in the WordPress repo, with over a hundred thousand active installs.

What I appreciate about Analytify is the post-level reporting. On most analytics plugins, you see your top pages in a single global list. Analytify goes a step further by pinning the GA report for each post or page to its own edit screen.

So when you’re auditing a piece of content, you don’t need to bounce between WordPress and GA4 to check how it’s actually performing. The data is right there.

The free version covers the core dashboard and post-level stats. Paid addons unlock UTM campaign tracking, WooCommerce reporting, Easy Digital Downloads reporting, and automated email reports.

**What I Liked Most:**

- One-click Google Analytics setup with a clean dashboard inside WordPress
- Per-post and per-page analytics surfaced on each piece of content’s edit screen
- Ecommerce tracking for [WooCommerce](https://wpforms.com/refer/woocommerce-2/) and [Easy Digital Downloads](https://wpforms.com/refer/easy-digital-downloads/)
- UTM campaign tracking via the campaigns addon
- Automated email reports for posts, pages, and overall stats

**Pricing:** Free version available. Premium plans start at $39/year.

**My Verdict**

A great pick for bloggers and content marketers who care about individual post performance. The per-post data view alone is worth the install.

### 5. [Conversios](https://wordpress.org/plugins/enhanced-e-commerce-for-woocommerce-store/ "Conversios")

**Best for:** WooCommerce stores that need ecommerce funnel tracking in GA4.

[![Conversios Google Analytics plugin for WooCommerce](https://wpforms.com/wp-content/uploads/2019/05/conversios.png)](https://wordpress.org/plugins/enhanced-e-commerce-for-woocommerce-store/)[Conversios](https://wordpress.org/plugins/enhanced-e-commerce-for-woocommerce-store/) is built specifically for WooCommerce store owners who want enhanced ecommerce tracking in GA4 without configuring custom events themselves.

It maps WooCommerce events (product views, add to cart, checkout steps, purchases) directly to GA4 ecommerce, which would otherwise take meaningful developer time to set up by hand.

The free version handles the basics. Shopping behavior reports, checkout funnel data, product impressions, and add-to-cart tracking all work out of the box.

The premium tier extends to multi-channel tracking, Google Ads conversion tracking, and Facebook Pixel integration if you want everything routed through a single plugin.

A note worth flagging. The free version has known limitations. It works best with simple WooCommerce products and may not behave reliably with variable products, subscriptions, or heavily customized themes.

If your store is on the more complex end, test the plugin in staging first or look at the premium version which fixes most of those edge cases. For more recommendations, check out our roundup of the [best WooCommerce plugins](https://wpforms.com/best-woocommerce-plugins/).

**What I Liked Most:**

- Full GA4 ecommerce tracking for WooCommerce without writing custom event code
- Funnel reports for product, shopping, checkout, and sales behavior
- Click and impression tracking on product pages, category pages, and featured product sections
- Free version covers most of what a small store needs
- Multi-channel tracking (Google Ads, Facebook Pixel) on the premium tier

**Pricing:** Free version available. Premium plans start at $89/year.

**My Verdict**

If you run a WooCommerce store and don’t have a developer on hand, Conversios is the fastest way to get usable ecommerce data flowing into GA4. For broader WordPress sites without a store, skip this one and stick with MonsterInsights or ExactMetrics.

### 6. [WP Statistics](https://wordpress.org/plugins/wp-statistics/ "WP Statistics")

**Best for:** Privacy-conscious sites that want to keep visitor data off Google’s servers.

[![WP Statistics](https://wpforms.com/wp-content/uploads/2019/05/wp-statistics.png)](https://wordpress.org/plugins/wp-statistics/)[WP Statistics](https://wordpress.org/plugins/wp-statistics/) takes a different approach to the rest of this list. Instead of feeding data to Google Analytics, it stores everything in your own WordPress database. Your visitor data never leaves your site, third-party servers never see it, and you don’t need a cookie consent banner for the analytics layer.

For sites that need to keep visitor data off Google’s servers (GDPR-strict EU sites, healthcare, government, or anyone who wants full data ownership), this plugin is a meaningful option. The trade-off is that you’re getting general traffic stats rather than the full breadth of Google Analytics.

The dashboard shows visitor counts, referral sources, browser and device info, top pages, and search engine traffic in filterable charts. The interface is more utilitarian than MonsterInsights.

For a self-hosted, privacy-first analytics setup, WP Statistics is among the most stable free options out there. If you also need outbound link tracking, our guide on [WordPress link tracking](https://wpforms.com/how-to-wordpress-link-tracking/) walks through the options.

**What I Liked Most:**

- All visitor data stored on your own WordPress database, never sent to Google
- GDPR compliant out of the box without extra configuration
- Shows referral sources, locations, browsers, operating systems, and top content
- Charts and graphs filterable by date range
- Free version is genuinely usable, not a stripped-down tease

**Pricing:** Free version available. Premium add-ons available, with bundles starting at $99/year.

**My Verdict**

The pick if you specifically want to avoid sending visitor data to Google. Pair it with one of the form analytics tools above if you also need form-level reports.

### 7. [GA Google Analytics](https://wordpress.org/plugins/ga-google-analytics/ "GA Google Analytics")

**Best for:** Just adding the tracking code without any dashboard noise.

[![GA Google Analytics plugin for WordPress](https://wpforms.com/wp-content/uploads/2019/05/ga-google-analytics.png)](https://wordpress.org/plugins/ga-google-analytics/)[GA Google Analytics](https://wordpress.org/plugins/ga-google-analytics/) is the deliberate opposite of the plugins above it on this list. It does one thing and does it well. It injects your GA4 tracking code on every page of your site, and that’s the entire job. There’s no dashboard, no reports inside WordPress, none of the onboarding flow you’d expect from the bigger plugins.

The plugin is under 20KB, which means it adds almost nothing to your site’s load time. It’s also GDPR-compatible because you control where the tracking code fires and which user roles get tracked. The free version covers the basic injection. The pro version adds custom dimensions, opt-out controls, AMP support, and advanced configuration options.

If you’re comfortable logging into Google Analytics to see your data and just need clean tracking code on your site, this plugin is the least invasive way to get there.

**What I Liked Most:**

- Tiny footprint, under 20KB
- GDPR-friendly with admin-level tracking disabled by default
- Lets you customize the tracking code if you need to
- Zero dashboard overhead
- Free version covers the basic tracking installation

**Pricing:** Free version available. Premium plans start at $15.

**My Verdict**

Best if you want the simplest possible way to install GA4 tracking on your WordPress site. You’ll still need to log into Google Analytics to see your data, but the plugin will never get in your way.

### Bonus: [Matomo](https://matomo.org/ "Matomo")

**Best for:** A full Google Analytics alternative that you can fully self-host.

![matomo homepage](https://wpforms.com/wp-content/uploads/2023/01/matomo-homepage-1024x462.png)[Matomo](https://matomo.org/) (formerly Piwik) is the bonus pick because it isn’t actually a Google Analytics plugin. It’s the most popular open-source alternative to Google Analytics, with over a million websites using it across self-hosted and cloud installs.

If you’ve thought about leaving Google Analytics, whether over privacy concerns, GA4 transition fatigue, or wanting full data ownership, Matomo is the most serious alternative for WordPress. The [official Matomo plugin](https://wordpress.org/plugins/matomo/) is a free, self-hosted version that runs on your own server, which means all data stays with you.

Feature-wise, Matomo gives you everything you’d expect from GA. Visitor analytics, conversion funnels, heatmaps, session recordings, event tracking, all included and GDPR-friendly out of the box. The reporting interface looks similar to old Universal Analytics, which honestly some folks prefer to GA4.

The catch with the self-hosted version is that you’re responsible for hosting it, keeping it updated, and dealing with any performance issues. The Matomo Cloud option handles all of that for you starting around $20/month, which is reasonable for small sites.

**What I Liked Most:**

- Open-source, self-hosted Google Analytics alternative
- No data leaves your server (self-hosted version)
- GDPR, CCPA, and HIPAA compliant out of the box
- Heatmaps, session recordings, A/B testing, and form analytics included
- WordPress plugin for the cloud version is genuinely simple to set up

**Pricing:** Free for the self-hosted version. Matomo Cloud starts around $20/month.

**My Verdict**

If you want to leave Google Analytics behind entirely, Matomo is the most complete replacement available. For most WordPress sites, MonsterInsights is still easier to live with, but Matomo is the smart pick when data sovereignty matters.

### Which Is the Best Google Analytics Plugin for WordPress?

After working with all eight of these plugins, my recommendation is **MonsterInsights** for the vast majority of WordPress sites. It handles the GA4 setup for you, pulls the data into your dashboard, and has the most depth on the addons that actually matter for ecommerce, forms, and conversion tracking.

That said, the best plugin depends on what you’re trying to do. If you want a free official option, Site Kit by Google is your pick. If you specifically care about WooCommerce, Conversios. If privacy is non-negotiable, WP Statistics or Matomo.

If you want to dig deeper into how form conversions specifically fit into your analytics setup, our step-by-step guide on [tracking WordPress form conversions](https://wpforms.com/how-to-track-wordpress-form-conversions-step-by-step/) walks through the full GA4 setup.

And if you’d rather skip GA4 entirely for form tracking, [WPForms’ built-in form analytics](https://wpforms.com/form-analytics/) gives you impressions, submission rates, and abandonment data directly in your dashboard.

### FAQs About Google Analytics Plugins for WordPress

Google Analytics can be confusing, especially after the GA4 migration. Here are answers to the most common questions about adding GA4 to WordPress, picking the right plugin, and getting your tracking set up.

#### Do I need a plugin to add Google Analytics to WordPress?

No, you can add Google Analytics manually by pasting the tracking code into your theme’s header file or using a code injection plugin. A dedicated analytics plugin handles that setup for you, often connects via OAuth instead of requiring you to copy IDs by hand, and gives you reports inside the WordPress dashboard without needing to log into GA4 every time.

#### Is there a free Google Analytics plugin for WordPress?

Yes, several. MonsterInsights, ExactMetrics, Site Kit by Google, Analytify, GA Google Analytics, and WP Statistics all have free versions that handle GA4 setup and basic reporting. Site Kit by Google is the only one that’s completely free with no paid tier at all.

#### Which is the best plugin for GA4?

For most users, MonsterInsights is the best GA4 plugin for WordPress. It connects to GA4 in a few clicks, brings the most useful reports into your WordPress dashboard, and offers premium addons for ecommerce tracking, form analytics, and conversion tracking. The free version is enough for basic tracking, and you can upgrade to Plus or higher when you need more depth.

#### Can I add GA4 to my WordPress site without hiring a developer?

Yes. Plugins like MonsterInsights, Site Kit by Google, and ExactMetrics handle the entire GA4 setup process behind the scenes. You sign into your Google account, pick your property, and the plugin installs and configures the tracking for you. No code, no Tag Manager configuration, no developer needed.

#### Do I need to add Google Analytics to WordPress?

Yes, [adding Google Analytics](https://wpforms.com/how-to-add-google-analytics-to-wordpress/) is a smart move if you want to understand how visitors interact with your site. GA4 shows you where traffic comes from, which content performs best, what’s happening in real time, and how users move through your site. With that data, you can make informed decisions about content, design, and marketing.

### Next, Track Your Form Conversions

Once your Google Analytics setup is in place, the next step is putting the data to work. Knowing how many people see your form versus how many actually submit it tells you exactly where your site is losing leads.

Our guide on [tracking WordPress form conversions](https://wpforms.com/how-to-track-wordpress-form-conversions-step-by-step/) walks you through the full setup, from event configuration in GA4 to interpreting the data once it’s flowing.

Looking for more WordPress plugin roundups? Check out these related guides:

- [Best SEO Plugins for WordPress](https://wpforms.com/seo-plugins-wordpress/)
- [Best Online Form Builders](https://wpforms.com/best-online-form-builders/)
- [Best WordPress Survey Plugins](https://wpforms.com/best-wordpress-survey-plugins/)
- [Best WordPress GDPR Plugins](https://wpforms.com/gdpr-wordpress-plugins/)
- [Best Website Visitor Tracking Tools](https://wpforms.com/best-website-visitor-tracking-tools/)

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**Categories:** Showcases

**Tags:** free plugins, google analytics, monsterinsights, WordPress plugins

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