### [How to Track WordPress Form Submissions as Google Ads Conversions](https://wpforms.com/how-to-track-form-submissions-as-google-adwords-conversions/)

**Published:** April 26, 2024
**Author:** Hamza Shahid

**Excerpt:** Are you ready to unlock the potential of your WordPress forms by integrating them with Google Ads conversions?

Tracking form submissions as conversions lets you see which ads drive the most effective user engagements and lead generation.

In this guide, I'll try my best to explain the entire process in easy steps. Let’s dive in and make your advertising efforts count!

**Content:**

Tracking form submissions as conversions in Google Ads can be a powerful way to measure the effectiveness of your campaigns. When someone fills out a form on your site, like a contact or lead form, it shows they’re interested in your business.

By setting up conversion tracking, you can link these actions directly to your Google Ads, giving you clear insights into which ads drive results and helping you make more informed decisions.

In this guide, I’ll walk you through the steps you need to take, from setting up your form to configuring Google Ads conversion tracking, so you can start measuring the impact of your ad campaigns accurately.

[Track Form Submissions as Ads Conversions! 🙂](https://wpforms.com/pricing/)

## How to Add WPForms Google Ads Conversion Tracking

Setting up tracking for WordPress form submissions in Google Ads can feel challenging, especially when dealing with Google Tag Manager.

It’s common to feel overwhelmed, as WPForms conversion tracking involves multiple platforms and intricate configurations, which may not be everyone’s piece of cake.

If you encounter any problems or anything seems unclear, feel free to comment at the end of the guide, and I’ll respond to your queries as quickly as possible.

- [Step 1: Use WPForms to Create Your Form](#aioseo-step-1-use-wpforms-to-create-your-form)
    - [Use a Template to Kick Off Your Form Creation](#aioseo-use-a-template-to-kick-off-your-form-creation)
- [Step 2: Create a Thank You Page for Form Submissions](#aioseo-step-2-create-a-thank-you-page-for-form-submissions)
    - [Set Up a New Thank You Page](#aioseo-set-up-a-new-thank-you-page)
    - [Connect the Thank You Page to Your Form](#aioseo-connect-the-thank-you-page-to-your-form)
- [Step 3: Create a Conversion Action in Google Ads](#aioseo-step-3-create-a-conversion-action-in-google-ads)
    - [Create a Conversion Action Manually](#aioseo-create-a-conversion-action-manually)
    - [Configure Your Manual Conversion Action](#aioseo-configure-your-manual-conversion-action)
- [Step 4: Implement Your Conversion Tracking](#aioseo-step-4-implement-your-conversion-tracking)
    - [Create a New Tag in GTM](#aioseo-create-a-new-tag-in-gtm)
    - [Configure Trigger Destination for Tag](#aioseo-configure-trigger-destination-for-tag)
- [Step 5: View Form Submissions as Google Ads Conversions](#aioseo-step-5-view-form-submissions-as-google-ads-conversions)

### Step 1: Use WPForms to Create Your Form

The first step for the Google ads form set up is to get the WPForms plugin up and running on your WordPress site. For more details, check out this guide on [installing a plugin in WordPress](http://www.wpbeginner.com/beginners-guide/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners/).

Once you have WPForms installed, it’s time to create a WordPress form. Follow our easy tutorial to [start with a basic contact form](https://wpforms.com/how-to-create-a-contact-form-in-wordpress/).

![wpforms simple contact form](https://wpforms.com/wp-content/uploads/2019/05/simple-contact-form.png "WPForms Simple Contact Form")[Build Your WordPress Form Now](https://wpforms.com/pricing/)

#### Use a Template to Kick Off Your Form Creation

Here, I’m showing you how to set up a basic contact form. But remember, WPForms lets you design a variety of forms using its ready-made templates:

- [Lead forms to get new clients](https://wpforms.com/templates/hubspot-lead-form-template/) interested in your services.
- [Simple order forms](https://wpforms.com/how-to-create-a-simple-order-form-in-wordpress/) that let customers pay directly.
- [File upload forms](https://wpforms.com/how-to-create-a-file-upload-form-in-wordpress/) for collecting extra information.
- [Job application forms](https://wpforms.com/how-to-create-a-job-application-form-in-wordpress/) for available positions.
- [Survey forms](https://wpforms.com/create-a-survey-form-in-wordpress-step-by-step/) to gather feedback about your services.
- And much more.

With over WPForms comes with [2,100+ WordPress form templates](https://wpforms.com/templates/), you’re all set to [create just about any form](https://wpforms.com/types-of-wordpress-forms/) your website might need.

### Step 2: Create a Thank You Page for Form Submissions

The simplest way to track form submissions as Google Ads conversions is to set up a [thank you page that acknowledges user submissions](https://wpforms.com/how-to-redirect-users-after-a-wordpress-form-submit/).

This method is straightforward because it lets tools like GA4, Google Ads, and Tag Manager see when a lead completes a form directly on your website.

#### Set Up a New Thank You Page

To get started, go to your WordPress dashboard. From there, click on **Pages** and then on the **Add New** **Page** option.

![add new page](https://wpforms.com/wp-content/uploads/2018/02/add-new-page.png "Add New Page")Next, build your thank you page by adding a [personal confirmation message](https://wpforms.com/how-to-send-confirmation-emails-to-users-after-form-submission/), image, or any other elements you wish to include.

When your page looks good, navigate to the **Page** tab on the right side of the screen, click on **URL**, and use a simple **PERMALINK** like `yoursitename.com/thank-you/`

![change page url](https://wpforms.com/wp-content/uploads/2018/02/change-url.png "Change Page URL")**(Optional)** While this isn’t necessary, deindexing your Thank You Page is always a good idea. You can use a tool like [AIOSEO](https://wpforms.com/refer/all-in-one-seo-pack-pro/ "All in One SEO Pack Pro") for this.

In [AIOSEO Settings](https://wpforms.com/all-in-one-seo-review/) in the page builder, navigate to the **Advanced** tab and Toggle OFF **Use Default Settings** and check the **No Index** and **No Follow** options.

![thank you page robots setting](https://wpforms.com/wp-content/uploads/2018/02/thank-you-page-robots-setting.png "Robots Setting Thank You Page")Once you’re done making these changes to your thank you page, simply click on the **Publish** button on the top right corner of the screen.

![publish thank you page](https://wpforms.com/wp-content/uploads/2018/02/publish-thank-you-page.png "Publish Thank You Page")#### Connect the Thank You Page to Your Form

WPForms gives you a lot of flexibility when it comes to configuring form redirect and confirmation settings on your form.

If you want to redirect visitors to a specific page on your site, select **Settings » Confirmations** from the form builder.

![form confirmations](https://wpforms.com/wp-content/uploads/2023/12/multi-step-lead-form-confirmations.png "Form Confirmations")After this, choose **Show Page** from the **Confirmation Type** dropdown menu. A new dropdown menu called **Confirmation Page** will appear below.

Use the **Confirmation Page** dropdown to select the [Thank You page](https://wpforms.com/4-thank-you-page-examples-to-boost-customer-loyalty/) you created earlier on your site to redirect visitors to after form submission.

![confirmation show thank you page](https://wpforms.com/wp-content/uploads/2018/02/confirmation-show-thank-you-page.png "Confirmation Show Thank You Page")### Step 3: Create a Conversion Action in Google Ads

Great job so far! Now, you need to make a conversion action in Google Ads. To start, go to [Google Ads](https://ads.google.com/), sign in, and click the ‘**+**’ sign in the left column.

![create button google ads](https://wpforms.com/wp-content/uploads/2018/02/create-button-google-ads.png "Create Button Google Ads")Next, you will be presented with a variety of options to create. Just select the **Conversion action** option from the dropdown menu.

![select conversion action google ads](https://wpforms.com/wp-content/uploads/2018/02/select-conversion-action-google-ads.png "Select Conversion Action Google Ads")#### Create a Conversion Action Manually

Google Ads will now ask you to select the type of conversions you want to track. You have four choices: a website, an app, a phone call, or an import.

For the purpose of this tutorial, we will select the **Website** option to track conversions through form submissions.

![conversion action select website](https://wpforms.com/wp-content/uploads/2018/02/conversion-action-select-website.png "Conversion Action Select Website")After that, you’ll need to enter the URL of the site where you want to track conversions. Just click the **Scan** button when you’re done.

![scan url google ads](https://wpforms.com/wp-content/uploads/2018/02/scan-url-google-ads.png "Scan URL Google Ads")Once your website is scanned successfully, Google Ads gives you two ways to set up conversion actions: automatic and manual.

With the automatic option, you pick a goal, choose a match type, and provide the URL. This method works well if you know which events to track as conversions.

I suggest using the manual option for more control. Just scroll down and click **+ Add a conversion action manually**.

![add conversion action manually](https://wpforms.com/wp-content/uploads/2018/02/add-conversion-action-manually.png "Add Conversion Action Manually")#### Configure Your Manual Conversion Action

You’ll now see a form to fill in your conversion action details. First, select **Goal and action optimization** to specify what action you want to monitor.

Since we want to [track form submissions](https://wpforms.com/how-to-track-wordpress-form-conversions-step-by-step/), select the **Submit lead form** option and name the conversion “Form Submission.”

![goal and action optimization](https://wpforms.com/wp-content/uploads/2018/02/goal-and-action-optimization.png "Goal and Action Optimization")Now, set a value for your conversion. Google Ads allows you to assign the same value to each conversion, different values, or no value at all.

 This action aims to track form submissions. Google recommends, *“If you track leads, enter the average value from each lead.”*

Once you’re ready, choose the **Use the same for each conversion** option, pick the currency, and set a specific value.

![set value for conversion action](https://wpforms.com/wp-content/uploads/2018/02/set-value-for-conversion-action.png "Set Value For Conversion Action")Next, decide how many conversions to count per click. If you’re tracking form submissions, choosing **One** makes sense as each user is counted once.

![set count for conversion action](https://wpforms.com/wp-content/uploads/2018/02/set-count-for-conversion-action.png "Set Count For Conversion Action")Once you’ve made your choices, hit the **Done** button. You’ll see your new conversion action listed under **Create conversion actions manually using code**.

![conversion goal submit lead form](https://wpforms.com/wp-content/uploads/2018/02/conversion-goal-submit-lead-form.png "Conversion Goal Submit Lead Form")You’re doing a great job! To proceed with the process of adding tracking tags to your website, click the **Save and continue** button.

### Step 4: Implement Your Conversion Tracking

On the next page, you’ll find three options for implementing your conversion tracking. Choose **Use Google Tag Manager**.

You’ll see your **Conversion ID** and **Conversion Label.** Make sure to copy these details or keep your browser tab open for reference.

![implement conversion action gtm](https://wpforms.com/wp-content/uploads/2018/02/implement-conversion-action-gtm.png "Implement Conversion Action GTM")If you’re already using Google Ads and Google Analytics for your website, you might have connected these tools to Google Tag Manager.

If you haven’t connected them yet, or if this is your first time setting it up, don’t worry—I’ve got you covered! [Check out this guide](https://www.wpbeginner.com/beginners-guide/how-to-install-and-setup-google-tag-manager-in-wordpress/) to connect everything.

Open a new browser tab and head to your [Google Tag Manager account](https://tagmanager.google.com/). Then, click the container with your website name.

![open container gtm](https://wpforms.com/wp-content/uploads/2018/02/open-container-gtm.png "Open Container GTM")#### Create a New Tag in GTM

Once you’re in the Google Tag Manager dashboard and can access the **Workspace** tab, click on the **New Tag** button.

![gtm new tag](https://wpforms.com/wp-content/uploads/2018/02/gtm-new-tag.png "GTM New Tag")In the next screen, name your new tag and then click on **Tag Configuration** to choose a tag type to begin the setup.

![choose a tag type](https://wpforms.com/wp-content/uploads/2018/02/choose-a-tag-type.png "Choose Tag Type")This will make a new menu slide out from the left side of the screen. Choose the **Google Ads** option from here.

![select google ads tag](https://wpforms.com/wp-content/uploads/2018/02/select-google-ads-tag.png "Select Google Ads Tag")After that, click on the **Google Ads Conversion Tracking** option. This will basically create the event that will track form submissions.

![select google ads conversion tracking](https://wpforms.com/wp-content/uploads/2018/02/select-google-ads-conversion-tracking.png "Select Google Ads Conversion Tracking")Paste the **Conversion ID** and **Conversion Label** from the Google Ads Conversion Action and click **Create** next to **Conversion Linker tag missing in container**.

![paste conversion id and label values](https://wpforms.com/wp-content/uploads/2018/02/paste-conversion-id-and-label-values.png "Paste Conversion ID and Label Values")A new menu slide out from the left side of the screen. You don’t have to do anything as **Conversion Linker** will be configured automatically. Click **Save**.

![save conversion linker](https://wpforms.com/wp-content/uploads/2018/02/save-conversion-linker.png "Save Conversion Linker")This is how your new tag configuration should look. Make sure there is a green check that says **Conversion Linker tag found in container**.

![tag configuration success](https://wpforms.com/wp-content/uploads/2018/02/tag-configuration-success.png "Tag Configuration Success")#### Configure Trigger Destination for Tag

Once your new tag configuration for Google Ads Conversion Tracking is complete, you need to choose where you want this tag to fire.

![choose a trigger](https://wpforms.com/wp-content/uploads/2018/02/choose-a-trigger.png "Choose Trigger")You can choose any of the existing options that would be relevant for a different use case, but for this tutorial we’ll create a new trigger.

![create a custom trigger](https://wpforms.com/wp-content/uploads/2018/02/create-a-custom-trigger.png "Create Custom Trigger")Click on the **+** icon, name your custom trigger, and choose a trigger type. I recommend selecting the **Page View** option here.

![trigger type page view](https://wpforms.com/wp-content/uploads/2018/02/trigger-type-page-view.png "Trigger Type Page View")Next, select **Some Page Views** for the **This trigger fires on** option, use the dropdown to select **Page URL**, **contains**, and enter `thank-you`.

![trigger fire conditions](https://wpforms.com/wp-content/uploads/2018/02/trigger-fire-conditions.png "Trigger Fire Conditions")Now that your **Tag Configuration** and **Triggering** settings are set up, simply click on the **Save** button on the top right corner of the screen.

![save new tag](https://wpforms.com/wp-content/uploads/2018/02/save-new-tag.png "Save New Tag")### Step 5: View Form Submissions as Google Ads Conversions

In the **Conversion Goals** page in Google Ads, your conversion action will show an inactive sign, but this should change to active in three hours.

![conversion action inactive](https://wpforms.com/wp-content/uploads/2018/02/conversion-action-inactive.png "Conversion Action Inactive")Once the status changes to active, click on the **Edit goal** button and check the option that says **Use “Submit lead form” as an account-default goal**.

On the same page, change the conversion action optimization from **Primary Action** to **Secondary Action (observe only)**.

![edit submit lead form goal](https://wpforms.com/wp-content/uploads/2018/02/edit-submit-lead-form-goal.png "Edit Submit Lead Form Goal")This change lets you watch and analyze your new conversion action without directly affecting your ad performance.

After saving your changes and getting a few form entries, go to **Campaigns** in your Google Ads account and click on the **Segment** option.

![campaigns segments](https://wpforms.com/wp-content/uploads/2018/02/campaigns-segments.png "Campaigns Segments")From the popup menu, select **Conversions** and then choose the **Conversion action** option to track your form submissions.

![select conversion action](https://wpforms.com/wp-content/uploads/2018/02/select-conversion-action.png "Select Conversion Action")And there you have it! You have successfully set up Google Ads conversion tracking from a form created through WPForms!

Now, whenever a site visitor signs up after clicking on an ad and entering your site, you can see the data in your Google Ads account.

[Track Form Submissions as Ads Conversions! 🙂](https://wpforms.com/pricing/)

While on the topic of Google, did you know that by June of 2024, [Google will shut down its Business Profiles](https://wpforms.com/replace-google-business-profile-with-website/)? Find out what it means for users.

### FAQs about Tracking Form Submissions as Conversions

Tracking WordPress form submissions as Google Ads conversions is a popular topic among our readers. Here are answers to some common queries about it:

#### How do I track Google Ads conversions on WordPress?

To track Google Ads conversions on your WordPress site, you need to add the Google Ads conversion tracking code to your website.

This can usually be done by inserting the code in the header or footer section of your WordPress theme, or by using a plugin that simplifies the integration process.

#### How do I integrate Google AdWords with WordPress?

Integrating Google AdWords with WordPress can be achieved by using plugins like Site Kit that connect your site to Google AdWords.

These plugins help in inserting the necessary tracking codes and managing your ad campaigns directly from your WordPress dashboard.

#### Can Google form submissions be tracked?

Yes, submissions made through Google Forms can be tracked. You can use Google Analytics to monitor form submissions by setting up event tracking on the form’s submit button.

#### Does Google Ads automatically track conversions?

Google Ads does not automatically track conversions. You need to set up conversion tracking by adding a conversion tracking tag to your website or using Google Tag Manager to manage the tracking efficiently.

#### How do I set up conversion tracking in WordPress?

To set up conversion tracking in WordPress, install a plugin that supports conversion tracking for Google Ads, like MonsterInsights.

This plugin will help you insert the necessary tracking tags on your website without editing the code manually. This is essential for accurately measuring the effectiveness of your advertising campaigns.

####  How to track Google Ads Enhanced Conversions?

To track Google Ads Enhanced Conversions on your WordPress form, make sure to first turn on enhanced conversions for leads in **Google Ads** **»** **Goals »** **Settings**. Once enabled, create a custom code snippet that fires when a form is submitted.

You can insert this in your WPForms’ thank you page or use a snippet in the form itself to ensure the tag fires only after submission. This process is feasible with WPForms but needs [extra configuration in GTM](https://support.google.com/google-ads/answer/13262500?sjid=1383016981479214783-EU "extra configuration in GTM").

It may also require help from a developer if custom scripts aren’t familiar territory.

#### How do I track WPForms submissions as Google Ads conversions?

Create a “Lead” conversion in Google Ads, copy the conversion ID and label, and add your global site tag to your site header.

Set your form confirmation to redirect to a thank-you page that contains the event snippet. Each time someone submits the form and lands on that page, Google Ads records a conversion.

#### Where do I place the Google Ads conversion ID in WordPress?

Put the full global site tag, which includes the conversion ID, in your site’s section. The quickest way is to paste it into a header plugin such as WPCode or Insert Headers and Footers.

#### Can I set up Google Ads form tracking without Google Tag Manager?

Yes. You can add the global site tag and event snippet by hand, with no need for Tag Manager. A header plugin lets you do this in minutes.

#### What’s the easiest way to add the Google Ads event snippet to a thank-you page?

Edit the thank-you page, add a Custom HTML block, and paste the event snippet there. Save the page, then test the form to make sure the page fires after each submission.

#### How do I test if my Google Ads conversion tracking is working?

Use Google Tag Assistant (or the Google Ads tag preview) and submit the form yourself. If the tool shows the conversion tag firing, the setup is correct. The action will also appear in Google Ads after a short delay.

#### Does WPForms work with Google Ads enhanced conversions?

Yes. If you place the enhanced conversion script on your thank-you page, WPForms can pass the needed first-party data when the user lands there.

#### Can I track form conversions with Google Tag Manager instead of code snippets?

Absolutely. In Tag Manager, set a page-view or form-submission trigger, then add a Google Ads conversion tag that uses your conversion ID and label.

#### Why are my Google Ads conversions not showing after a form submission?

Common causes include a missing or wrong conversion ID, the event snippet placed on the wrong page, or caching that blocks the script. Check the tag with Tag Assistant and clear any caching plugin.

#### Do I need a separate conversion action for each WPForms form?

Only if you want to see separate counts. A single conversion action can track many forms, but making different actions helps you measure each form on its own.

#### How do I track phone number or email clicks as Google Ads conversions in WordPress?

Add an event trigger in Google Tag Manager for clicks on the phone or email link, then link that trigger to a Google Ads conversion tag. This records each click as a conversion without extra code in WPForms.

### Next, Track User Activity On Your Site

WPForms lets you track activity in several ways, and PRO versions of the plugin even offer numerous features to track entries, payments, and more. You can also check out these guides for tracking:

- [Button clicks in WordPress](https://wpforms.com/how-to-track-button-clicks-wordpress/)
- [Form submissions in GA4](https://wpforms.com/how-to-use-google-analytics-to-track-form-submissions-in-wordpress/)
- [Form submissions with a Facebook Pixel](https://wpforms.com/track-form-submissions-facebook-pixel/)
- [User’s journey on your site](https://wpforms.com/how-to-track-the-customer-journey/)

[Build Your WordPress Form Now](https://wpforms.com/pricing/)

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**Categories:** WordPress Tutorials

**Tags:** conversion tracking, conversions, form conversion rate, google ads, google analytics

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