### [How Did You Hear About Us Survey Questions & Answers](https://wpforms.com/best-how-did-you-hear-about-us-survey-questions/) **Published:** October 10, 2022 **Author:** Renee DeCoskey **Excerpt:** Are you conducting a How Did You Hear About Us survey? This type of survey helps take stock of your marketing strategy to learn which of your marketing efforts are working and which could use some work. With this survey, the goal is to get a sense of which marketing channels are serving you the best rather than doing a deep dive like a customer satisfaction survey might allow. In this post, you'll get the three best questions to include in your survey, a categorized list of common answer options to pick from, and sample answers customers tend to give. **Content:** Are you conducting a How Did You Hear About Us survey? This type of survey helps take stock of your marketing strategy to learn which of your marketing efforts are working and which could use some work. With this survey, the goal is to get a sense of which marketing channels are serving you the best rather than doing a deep dive like a customer satisfaction survey might allow. In this post, you’ll get the three best questions to include in your survey, a categorized list of common answer options to pick from, and sample answers customers tend to give. ## Best ‘How Did You Hear About Us’ Survey Questions Using the WPForms [‘How Did You Hear About Us’ survey template](https://wpforms.com/templates/how-did-you-hear-about-us-survey-template/), we’ll look at 3 questions to ask that will help you get the information you need. Prerequisites Before we get started, make sure you have the [WPForms Pro plugin](https://wpforms.com/pricing) installed with the [Surveys and Polls addon](https://wpforms.com/addons/surveys-and-polls-addon/). With this addon, you can add useful survey fields like NPS and also enable reporting to see survey results in an easy-to-understand visual chart. [![The WPForms pricing page. ](https://wpforms.com/wp-content/uploads/2024/08/WPForms-Pricing-Page.png)](https://wpforms.com/pricing/)- [1. How Did You Hear About Us?](#aioseo-1-how-did-you-hear-about-us-12) - [2. Were You Looking For a Company, Product, or Service Like Ours When You Found Us?](#2-were-you-looking-for-a-company-product-or-service-like-ours-when-you-found-us) - [3. How Likely Are You to Recommend Us to Others?](#3-how-likely-are-you-to-recommend-us-to-others) - [Sample Answers to 'How Did You Hear About Us'](#sample-answers-to-how-did-you-hear-about-us) - [How to Get Customers to Answer Your Survey](#how-to-get-customers-to-answer-your-survey) As we walk through the template below, you’ll notice that there’s quite a bit of [conditional logic](https://wpforms.com/docs/how-to-use-conditional-logic-with-wpforms/) involved. This way, we can design a short survey that only expands where additional information is needed. ### 1. How Did You Hear About Us? How customers hear about you says a lot about how effective your marketing campaigns are. This first question is so important that it’s often the only question in the survey. Since this type of survey is a little different from a [customer satisfaction survey](https://wpforms.com/customer-satisfaction-survey-examples/), we’re mainly going to focus on learning which marketing channels are working the best. Respondents can use the checkboxes to select anywhere they’ve heard about your company. The answer options in this template example are some of the most common media and marketing channels. !["how did you hear about us" - survey question](https://wpforms.com/wp-content/uploads/2022/10/how-did-you-hear-about-us-question.png)The template is fully customizable. If you didn’t advertise in the newspaper or on the radio, you can remove those options. If you advertised through a channel that isn’t listed, you can add it. Knowing that a customer found you through social media is useful. Knowing which social media platform they used when they found you is even better. This is where conditional logic comes in. Instead of showing one long list of every possible option to every respondent, conditional logic tidies up your form. When someone selects that they heard about you on social media, a follow-up question appears asking which platform. ![Checkboxes - social media platforms](https://wpforms.com/wp-content/uploads/2022/10/social-media-checkboxes.png)As you can see, the moment the respondent selects “social media”, the follow-up question appears to ask which platforms they used. If you want even greater detail, you can add another conditional field to the “Other” option. That way, if someone heard about you through a review on TikTok or X, they can type it in themselves. ![Other - Smart Logic field](https://wpforms.com/wp-content/uploads/2022/10/other-field-with-smart-logic.png)Another useful option in this section is the referral. If you want to incentivize survey participation, you could offer a discount or bonus to the new customer and to the employee or existing customer who made the referral. ![Referral checkboxes](https://wpforms.com/wp-content/uploads/2022/10/referral-checkboxes.png)You can set this up the same way using conditional logic. If a respondent says they found you through a referral, a follow-up asks whether it was an employee or a customer. If you want to reward the person who made the referral, add one more conditional field that opens a text box to type a name. #### Common Options to Include in Your Survey The right options depend on where you actually market your business, but most “How Did You Hear About Us” surveys group answers into a handful of broad categories. *Here’s a starting list you can mix and match when you [create a survey form in WordPress](https://wpforms.com/create-a-survey-form-in-wordpress-step-by-step/).* - **Search engines:** Google, Bing, Yahoo, DuckDuckGo - **Social media:** Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Reddit - **Word of mouth:** A friend or family member, a coworker, an online review - **Online advertising:** Google Ads, social media ads, display banners, retargeting ads - **Offline advertising:** Print ad, billboard, direct mail, radio, TV - **Events:** Trade show, conference, webinar, in-person meetup - **Content:** Blog post, podcast, newsletter, YouTube video - **Partners and affiliates:** Affiliate link, influencer mention, partner referral - **Other:** A free-text field for anything you haven’t accounted for A good rule of thumb is to pick the top five to eight channels you actively use and roll up everything else into “Other” with a conditional text field. **When to Ask the Question** Timing matters more than you might think. The best moments to ask are right after the first interaction is complete, while the discovery memory is still fresh. Good examples are the order confirmation page after a purchase, the welcome email after a sign-up, or a brief popup after someone joins a trial. ### 2. Were You Looking For a Company, Product, or Service Like Ours When You Found Us? Sometimes customers don’t even know they’re looking for you until they find you. That’s why asking whether they were actively searching for a similar company, product, or service is another good question to include. ![Multiple choices question](https://wpforms.com/wp-content/uploads/2022/10/multiple-choies-question-.png)If the respondent found you while actively searching for a product or service you provide, that’s a sign your SEO is working and that potential customers are reaching you through common search terms. It’s also valuable insight that can help you nurture a lead. If respondents aren’t finding you without looking for you, that may be a sign your site needs better discoverability work. ### 3. How Likely Are You to Recommend Us to Others? A [Net Promoter Score (NPS)](https://wpforms.com/how-to-create-a-net-promoter-score-nps-survey-in-wordpress/) field typically examines customer satisfaction. Adding one to your How Did You Hear About Us survey is a smart way to boost participation and gather satisfaction data at the same time. ![NPS field](https://wpforms.com/wp-content/uploads/2022/10/nps-survey-field.png)It’s a good idea to make this a required field. Requiring a response increases the likelihood that a respondent will answer, since they’ve already completed the first two questions. With the Surveys and Polls addon, you won’t have to calculate your NPS score manually. Your reports show the score calculated automatically based on every response. ### Sample Answers to ‘How Did You Hear About Us’ When you’re designing the survey, it helps to have a sense of what real customer answers tend to sound like. Here are common responses you can expect, which double as inspiration for the checkbox options to offer. - “I found you through a Google search.” - “A friend recommended you to me.” - “I saw an ad on Facebook (or Instagram, LinkedIn, etc.).” - “I read about you in a newsletter I subscribe to.” - “I came across your YouTube channel.” - “Someone at a conference mentioned you.” - “I read a blog post that linked to your site.” - “I clicked an affiliate link from a tool I already use.” If you’re seeing a lot of write-in “Other” responses that don’t fit your existing checkboxes, that’s a strong signal you have a marketing channel working that you haven’t been tracking. Adding it as a checkbox in the next iteration helps you measure it properly. ### How to Get Customers to Answer Your Survey Here are some strategies you can use to [increase survey participation](https://wpforms.com/how-to-increase-survey-response-rates-and-build-your-business/): - **Short survey length:** Stay focused and only ask the necessary questions. Adding more questions adds drop-off. - **Reduced effort:** Wherever possible, use radio fields, checkboxes, and other field types that let respondents answer with minimal effort. - **Survey placement:** Put your survey in a prominent place on your website for easy discovery. You can also try adding the [survey in a popup](https://wpforms.com/how-to-create-a-contact-form-popup-in-wordpress/), which works well for short forms like “how did you hear about us”. - **Survey design:** Make your survey visually appealing instead of using plain default styles. People engage more when the form looks polished. You can also consider incentivizing the survey. If customers feel like there’s something in it for them, they’re more likely to respond. For instance, you could add a [simple poll to your giveaway widget](https://wpforms.com/best-wordpress-voting-plugins/), letting people enter a chance to win a prize by answering your poll question. ### FAQs About ‘How Did You Hear About Us’ Surveys Here are answers to the most common questions about running a How Did You Hear About Us survey, including timing, the number of options to include, and how accurate the self-reported answers actually are. #### What’s the best ‘How Did You Hear About Us’ survey template? The WPForms ‘How Did You Hear About Us’ survey template is a strong starting point. It comes pre-loaded with the three questions covered in this article, uses conditional logic to keep the form short, and works with the Surveys and Polls addon for automatic reporting. You can customize every option, follow-up question, and field label without touching code. #### When is the best time to ask ‘How Did You Hear About Us’? Ask right after the customer’s first meaningful interaction with you. That usually means the order confirmation page after a purchase, the thank-you screen after a sign-up, or a short follow-up email sent within 24 hours. The longer you wait, the vaguer the answer becomes, because people genuinely forget how they discovered something. #### How many options should I include in the survey? Five to eight options plus an “Other” text field is a good range for most businesses. Listing every conceivable channel makes the form feel like work, and respondents tend to pick the first plausible answer instead of the accurate one. Pick the channels you actively use and rely on “Other” for everything else. #### Is the answer to ‘How Did You Hear About Us’ actually accurate? Self-reported attribution data is helpful but never perfect. Customers often see your brand multiple times across different channels before converting, and they tend to remember the most recent or most memorable touch instead of the first one. Treat the answers as one input alongside your analytics, [good survey questions](https://wpforms.com/survey-questions/), and tracking pixels, not as the single source of truth. #### What’s a good response rate for this survey? For a short post-purchase survey embedded on the order confirmation page, response rates of 20 to 30 percent are realistic. Standalone email surveys typically come in lower, around 5 to 15 percent. Keeping the form short, mobile-friendly, and offering a small incentive (like a discount code) helps push the rate higher. ### Next, Check Out More Survey Question Examples Once you’ve collected responses, the next step is summarizing what you learned. See our guide on [how to write a summary of your survey results](https://wpforms.com/how-to-write-summary-survey-results/) for a quick walkthrough that’s especially useful when you need to report progress to stakeholders. You may also want to broaden your survey toolkit. Take a look at the best [feedback form questions](https://wpforms.com/feedback-form-questions/) to gather richer customer insight, or learn [how to add a customer feedback form to your WordPress site](https://wpforms.com/how-to-add-a-customer-feedback-form-to-your-wordpress-site/) for more in-depth surveys. [Create Your ‘How Did You Hear About Us’ Survey Now](https://wpforms.com/pricing/) Ready to build your form? Get started today with the easiest WordPress form builder plugin. [WPForms Pro](https://wpforms.com/pricing) includes lots of free templates and offers a 14-day money-back guarantee. If this article helped you out, please follow us on [Facebook](https://facebook.com/wpforms) and [Twitter](https://twitter.com/easywpforms) for more free WordPress tutorials and guides. **Categories:** Marketing **Tags:** conditional logic, how did you hear about us, NPS form field, surveys and polls addon, WPForms ---